Want to attract the right candidates for your home cleaning service? Learn how to turn your job offer page into a conversion machine with our guide

Hiring is essential to making your cleaning businesses succeed. 

Every home cleaning company needs applicants > candidates > employees and customers to grow its cleaning business continuously. 

To understand the vital relationship between the two, I like to use the following example:

We are a cleaning company acting as a bridge between two forces; we have employees at one end and customers at the other end. 

Our business is trying to monetize this relationship; for this reason, we have to be able to control the number of customers and employees that come to our business.

When acquiring applicants, it is crucial to have a Job Offer/Careers Page that communicates and attracts our target audience (applicants).

We need to send people to our Job Offer/Careers Page. 

On this page, we need to explain every single thing about the job, the values, the benefits, how much we pay, vacations, etc. 

Paying for applicants and waiting for them to convert doesn't work anymore. The conversion will be minimal if you spend money bringing traffic to some random offer.

The game has changed; now, we have to be capable of converting the traffic that visits our job offers daily.

It's more than just spending your budget on Indeed, ZipRecruiter, or other job boards.

We must do everything possible to sell the job.

You have spent significant resources trying to attract more applicants to your website, so now it's time to make your landing page shine and get them to work with you.

This blog post will show you how to create a job offer page that will attract better applicants step-by-step.

If you're struggling with a low volume of applicants in your company, this blog post walks you through exactly what you need to do.

So let's get started.

First, landing pages must be appealing. This is the first impression your applicants obtain about the job you offer. Therefore, using an accurate picture (hero shot) of your staff with a headline showing why they should join your cleaning company will help the applicants stay and keep reading further about the offer. 

Stock photography, cleaners who look like models, and pixelated pictures are not getting the job done. Show the real people. They're going to see if they connect or relate to that person. 

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They connect to more profound levels not just for the facts; they need to feel comfortable and represented. So using your photos converts more than stock photography.

This first impression is about catching their attention and making them interested in your home service company and what you offer them.

Now that your applicants want to know more about your job offer opportunity, it's time to show them the essential points to convince them to make it to the end with their application. 

So here we will make sure they fit this job and are available to do it.

We have to talk about these three main points: Job, Benefits, Requirements and Testimonials.

The Job

It's imperative to adequately describe the job, how much they will earn, where the work is performed, if they need to work by themselves or in a team, how you track their schedules, and how they get paid. 

This information will provide an overview of the position so new applicants know what's in it for them. 

Here is an example of how the page could be executed.

Breaking down the job description into bite-sized chunks is essential for potential applicants to comprehend what it entails fully.

By doing this, you ensure that everyone understands their duties and responsibilities in detail so they can make an informed decision as to whether or not the position meets their needs.

The Benefits

Your cleaning company has the power to make a positive impression through what it can offer its employees.

From paid training and vacation to job security, these benefits prove that your organization is an excellent choice for those looking for work.

By offering these benefits, you demonstrate to potential recruits that your company values and invests in its workers.

As a result, you may be more likely to attract top talent looking for a company that will support them and set them up for success.

The Requirements

It is essential to mention the requirements to apply for this job offer. 

Aspects like minimum age to apply, work permit, availability, or additional needs like owning a vehicle and being available to drive. 

We need to filter our applicants before they send their applications to save time later in interviews with people who unfortunately don't fit.

Testimonials

Including some testimonials of your actual employees may impact positively. New applicants can feel how it is to work in your cleaning company. 

Testimonials are the digital equivalent of a pat on the back; they aren't just something businesses should "have" but part of any winning corporate strategy.

After all, what better way to show people you're trustworthy than with some glowing testimimonials?

This is the final touch to making them ready to start the application.

Finally, you need a clear call to action to redirect them to an application page where they can fill out the form and follow the process to be interviewed and start working with your cleaning company. 

After the applicants click on the "call to action" they are directed to the application page.

At our company, we understand how important it is for applicants to have all their questions answered before submitting their applications.

That’s why we provide a (1) phone number that allows them to speak directly with one of our staff members.

It’s not just a matter of convenience, it’s also part of our commitment to being a human-centered company.

We want applicants to feel comfortable asking any questions they may have, knowing that they will receive a response from a real person who is ready and willing to help.

So if they are interested in joining our team, they will give us a call. They will understand that we are here to help on every step of the way.

By reiterating your company (2-3) message on this page, you can create a sense of connection with your audience and establish a deeper level of trust.

Educating your audience on your mission and values allows them to better understand what your company stands for and what sets you apart from competitors.

By taking the time to reinforce your message on this page, you can establish a more meaningful connection with your audience and build a stronger brand identity in the process.

We recommend displaying the most relevant (4) information like the location of the job, necessary experience, offered salary, and schedule. Having this information handy will significantly ease the process for individuals applying for the job.

By prioritizing the display of key information, companies can improve the clarity of their job offer, thus improving the chances of conversion.

To summarize, these are the key elements of an effective job offer page/careers page:

• The job offer page/Careers Page must be appealing. This is the first impression your applicants obtain about the job you offer.
• Customize as much as possible to make it unique with your company style, and use color and logos to represent your identity. 
• Use your photography to show real people. They need to connect or relate to that person in the picture.
• Explain everything about the job, the values, the benefits, how much we pay, vacations, etc. 
• Break down the information on that page into bite-sized chunks to comprehend what it entails fully.
• Include some testimonials of your actual employees that may impact positively. New applicants can feel how it is to work in your cleaning company. 
• Provide a phone number that allows them to speak directly with one of your staff members. Answer the questions; they will understand that your team is here to help every step of the way.
• Educate your audience on your mission and values.
• Avoid broken links: constantly check if your website works correctly to ensure every possible applicant goes through every space you have designed and has good navigability.

This is all for now; we hope this article motivates you and your team to make the necessary improvements to your site. 

Remember, it's more than spending your budget on different job boards.

We must do everything possible to sell the job.

🤔 Questions on managing cleaning employees? Email us at support@pipehirehrm.com or visit us at pipehirehrm.com to learn how better to manage all your cleaning employees with our hiring software.

Pipehire helps you hire better. More reliable employees will make your business thrive. We use a customizable funnel to filter job applicants with the type of worker you are looking for. So let Pipehire do the work for you and help you find the right employee for your business!