Acquisition
💸 Spending Thousands on Indeed Ads for house cleaners? Get the most of your money with Pipehire Scoring.
Indeed is great.. but the problem is, it's getting more expensive by the day.
Juan Chaparro
January 5, 2022
😎 The 10 metrics you Need to track & measure to hit $1M Revenue on your house Cleaning Business
The ten metrics to measure the success of a residential business. Include net profit, number of subscribed clients, etc.
THE 10 METRICS
1. Revenue and net profit.
All Sales - all expenses = Net profit (18-20%).
2. Number of subscribed clients.
Number of clients on either, weekly, biweekly or monthly (300 clients/15-18 FT employees get you to $1M.
3. Churn Rate.
Number of churned (canceled) clients / total number of subscribed customer (5% or less).
4. Booked Appointments/Booking Ratio.
Total number of booked appointments / Total of bookings requests.
5. Customer to Subscriber Ratio.
Total subscribed clients / Total of all serviced clients (keep this growing) 8-10%.
6. Leads Conversion Ratio.
25% of phone / 20% online.
7. Revenue by Zip code.
Figure out your top 5 zip codes and grow your ad dollars only there.
8. Number of employees/sales per employee.
$55K-$65K/year for a FT employee.
9. Employee Complaints/Compliments.
Count totals and assign a score to each event and employee.
