Why Cleaning Business Owners Should Ditch the Indeed Apply Button for Better Recruitment Results

Should I use or not use the Indeed Apply button?

 min. read
October 4, 2023


Why not use the Indeed Apply button?

As a cleaning company owner or CEO in the home/janitorial cleaning industry, finding the right candidates for your business is crucial for success. 

In this blog post, we'll explain to CEOs and owners of cleaning companies why they should not use the Indeed Apply Button and provide alternative strategies to help you attract the right candidates for your house/janitorial cleaning services.

Key Takeaways

• The Indeed Apply Button has drawbacks. Limited customization options and inefficient screening process.

• Personalized applications are critical to efficient hiring; tailored questions help assess suitability and showcase company culture.

• Directing potential hires to your company's career page can yield many benefits for your business. By optimizing your career page and making it engaging, you can showcase your company's strengths, increase the chances of getting better-quality candidates, and strengthen your business in the long run.Amidst the pandemic, the approach to attracting applicants has undergone a significant transformation, embracing an entirely new paradigm.


Amidst the pandemic, the approach to attracting applicants has undergone a significant transformation, embracing an entirely new paradigm.

In the bustling job market, visibility/exposure and accessibility are essential for employers and job seekers. 

Among the platforms facilitating this interaction, Indeed stands tall as a giant. With its extensive database and broad reach, Indeed has become the largest job search engine, a significant bridge between employers and potential employees. 

The platform's network ensures that job offers/listings receive a broad audience, exposing companies to diverse applicants.

This extensive exposure benefits businesses striving to fill positions swiftly and efficiently.

Indeed introduced the 'Indeed Apply' feature to streamline the recruitment process further. This feature is engineered to simplify the application process, making it quick and easy for job seekers to express their interest in a position with just a few clicks. 

The convenience of 'Indeed Apply' is twofold: 

  1. Lowers the barrier of entry for applicants.
  2. Potentially increases the number of applications employers receive. 

By reducing the time and effort required to apply, Indeed strives to keep the job market fluid and dynamic.

However, while the simplicity of 'Indeed Apply' is its main selling, it also brings about specific considerations for employers. 

The ease of application could lead to a surge in the number of applications but not necessarily in the quality of applicants. 


Employers might be sifting through a higher volume of unsuitable applicants, which could extend the recruitment process rather than expedite it.  

What if you are using the pay-per-application model? 

Imagine the pressure of reviewing applicants before the deadline. 

Curious to know what the pay-per-application model is?

We have created a free class called "Dominate Indeed Master Class." 

The ultimate Master Class for Cleaning Business owners to dominate their own Indeed account.


Moreover, the 'Indeed Apply' feature somewhat standardizes the application process, which might not align with the unique recruitment needs of different companies.

For instance, some businesses prefer a more personalized application process that reflects their brand's ethos and values, something that a generic application button might not offer. 

This could also impact the employer's ability to effectively screen and shortlist applicants, as the standardized form may only capture some of the necessary information required to assess a candidate's suitability for a role.

So, how can we fully leverage Indeed's traffic and exposure benefits? 

Pipehire empowers users to devise effective strategies for driving traffic to job offers created on Pipehire, which can be embedded on the company website.

The objective of these job offers created in Pipehire is to compile as much data on potential applicants as possible.

The information is organized practically and can be consulted at any time.

We recommend that our users start compiling their databases so that the investment made in paid platforms and the whole web will result in a unique database of potential applicants.

As a result, the screening process is slashed by more than half the time by utilizing automated applicant screening scoring and color-coded talent discovery. 

This advanced system makes recommendations for qualified applicants without reviewing each individually.

A company's career page is not just a portal for job applications but also a platform for showcasing the organization's culture, values, and other attributes that attract like-minded individuals. 

Want to attract the right candidates for your home cleaning service? Learn how to turn your job offer page into a conversion machine with our guide.

By relying solely on external platforms, companies may lose the chance to fully engage with potential employees in a manner that resonates with their brand identity.

Many business owners, including me, use Indeed to find potential hires. However, the 'Indeed Apply' button functionality might not be our best friend in attracting top talent. 

As a business owner, I noticed that application processes that look very simple and easy could harm the quality of your applicants.

What are the CONS of using the Indeed Apply button? 

• Limited Control: When applicants use the Indeed Apply button, the application process is entirely managed by Indeed. This means you have limited control over the application experience, making it harder to tailor the process to your company's needs.

• Loss of Branding: Using the Indeed Apply button can diminish your company's branding and identity in the eyes of potential employees. Applicants may associate the application process more with Indeed than your cleaning company.

• Screening Challenges: Indeed's application process may not allow custom screening questions crucial for identifying the best candidates. With tailored questions, it can be easier to filter out unqualified applicants.

• Reduced Engagement:Applicants might perceive the Indeed Apply Button as a generic and automated application process, leading to lower engagement and enthusiasm for your company. A more personalized application experience can attract genuinely interested candidates to your cleaning business.

• Competing for Attention:On platforms like Indeed, applicants often apply to multiple jobs simultaneously with minimal effort. By not using the Indeed Apply button, you can encourage candidates to invest more time and thought into their application, increasing the likelihood of finding dedicated employees.

• Missed Opportunities: Relying solely on Indeed's application process may cause you to miss out on potential talent sources, such as local job boards, industry-specific websites, or referrals. Diversifying your recruitment strategy can yield better results.

• Cost Considerations: Some features of Indeed, including the Indeed Apply button, may come with additional costs. Evaluating whether these expenses are justified based on the quality of candidates you receive is essential.

What are the PROS of directing potential applicants to the company's careers page? 

• Branding and Professionalism: Directing potential hires to your company's careers page allows you to present your brand more clearly and professionally. 
You can design the page to reflect your company's values, culture, and professionalism, which could help attract better-qualified candidates.

• Application Customization: Directing applicants to your careers page allows you to customize the application process to suit your needs better. For example, you could include specific questions, tests, or requirements that can help you filter out unqualified candidates early in the process.

• Analytics and Tracking: Having applicants apply through your website allows for better tracking and analytics. You can see where your applicants are coming from, which marketing channels are most effective, and how candidates interact with your website before applying.

• Candidate Experience: A well-designed careers page can provide a better user experience for potential hires. It can be designed for easy navigation, provide helpful information about your company, and offer a seamless application process, which can leave a positive impression on candidates.

• Search Engine Optimization (SEO): Driving more traffic to your careers page can also have SEO benefits. More traffic and interactions with your site can improve your website's ranking on search engines, making your company more visible to potential hires.

• Direct Communication: Managing applications through your site facilitates direct communication with candidates. It can also ease the integration with your existing HR systems, making the recruitment process more efficient.

• Long-term Relationship Building: Having applicants visit your website can engage them in a longer-term relationship. They might sign up for newsletters, follow your company on social media, or learn more about your services, which could be beneficial even if they don't get hired.

What are the benefits of using Pipehire for recruitment?

• Time-Consuming Process: Pipehire addresses the tedious and time-consuming nature of hiring and managing employees.

• Unqualified Applicants/Inefficient Screening: It helps filter out low-quality applicants and provides more information than a typical resume. Using a proprietary Scoring Rating Form, we help businesses identify ideal candidates for the following stages of the hiring process.

• Outdated Practices: The platform replaces generic web forms and email-based application processes with a dedicated system.

• Chaotic HR Department: The platform organizes the hiring and recruiting process, ensuring up-to-date records and tracking important dates.

• Poor Employee Performance: Pipehire aims to reduce customer complaints by tracking employee attendance, complaints, and more.

• Job Publishing: Users can publish job listings directly to platforms like Google and ZipRecruiter.

• Employee Management: The platform assists companies in tracking and remembering essential details like employee birthdays, anniversaries, and other documents. This aids in employee retention.

In conclusion, employers should carefully assess the advantages and drawbacks when considering Indeed's vast network and the 'Indeed Apply' feature. 

While the exposure and ease of application are undeniably appealing, balancing these benefits against the potential limitations is crucial. 

Some companies may find the generic nature of 'Indeed Apply' less suitable, particularly if they seek a more branded and personalized recruitment experience.

As the job market evolves, employers and job seekers can significantly benefit from a nuanced understanding of the available tools and platforms. 

This knowledge enables them to make informed decisions aligned with their unique needs and objectives in the employment arena.

Summary

•  As a cleaning company, attracting the right candidates for your business is crucial for success.

• Limited customization options, inefficient screening process, and lack of personalization can affect the quality of applicants.

• Directing potential hires to the company career page can yield many benefits for business; optimizing the page can make it engaging while showcasing strengths and garnering better-quality candidates in the long run.

• Personalized applications are essential to efficient hiring; tailored questions help assess suitability and showcase company culture.

• Pipehire empowers users to drive traffic to job offers on their website; an advanced system makes recommendations for qualified applicants without reviewing each individually.

• Employers must assess the pros/cons of various tools before deciding based on their unique needs in the job market.

🤔 Questions on managing cleaning employees? Email us at support@pipehirehrm.com or visit us at pipehirehrm.com to learn how better to manage all your cleaning employees with our hiring software.

Pipehire helps you hire better. 

More reliable employees will make your business thrive. 

We use a customizable funnel to filter job applicants with the type of worker you are looking for. 

So let Pipehire do the work for you and help you find the right employee for your business!

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